What Does That Say? How Typefaces Add Meaning to the Design Can something as simple as a typeface change the meaning of words and an entire design. Of course! A typeface can add a new level of emphasis or meaning to your message. It can help you connect with users, establish brand, and set the […]

A brief explanation of a few typography technical terms…. So have you ever been confused about “Leading” & “kerning” or “Fonts” & “Typeface”….. I’m sure even some of you experts out there have at times. The Basics… Font vs. Typeface Which is which and what’s the difference? Back in the days of metal type and […]

Before I look into some of the technical terms and use of fonts and typeface in my typography series I thought it would first be nice to look at what makes up the structure of the text we use and so I introduce….. The Anatomy of Letters So how are letters and characters made or […]

In part 1, I talked about the different colour groups including cool, warm and neutral and how colours combine to produce the colours in these varying groups. In part 2, I will discuss various other factors that can affect any give colour including Hue, Chroma, Saturation, Colour Value, Tones, Shades and Tints. So to begin Hue is […]

Colour in design is very subjective and a key element of the overall look and feel of a given design. More often than not it is a personal preference as to what looks nice and what doesn’t. Colour theory is a science and there is a lot to it, simply changing the saturation or exact […]

We all know great design has a critical role to play in building a great brand. But how do we go about making that happen? The link between design and branding is important, and that having a great design is crucial to having a winning brand. So a few points to think about……. Your brand […]

Even designers and agencies seem to be confused about this critical distinction, so I’m not surprised when clients are confused. Often when clients refer to “our brand” they are talking about their logo, not their brand. And a number of designers, agencies, web developers, marketing firms, and public relations firms claim they “do branding,” but […]

CarbonOwl covers all areas of design for print, online, social etc… Please check my portfolio page

Welcome to CarbonOwl design, a new graphic design company based in Leeds. Feel free to browse around the site and let me know what you think…